Collectible watches are gaining attention as both design objects and pieces of horological history. JOOPITER’s first auction focused entirely on watches, “Keeping Measure: Watches & Timepieces,” brings together vintage classics, rare models, and modern mechanical creations from more than five decades of watchmaking.
The sale marks the launch of JOOPITER’s Watches Department. Its selection includes major names such as Patek Philippe, Audemars Piguet, OMEGA, Piaget, Cartier, and Ulysse Nardin. Independent makers, including Ressence, HYT, Speake-Marin, and Ōtsuka Lotēc, also appear in the lineup.
The mix gives collectors access to different periods and styles in one auction. Vintage references sit alongside newer watches known for unusual designs and mechanical features.
Notable Timepieces
Bidding for the auction remains open through August 5, 2026. Several lots stand out for their history and rarity.
The OMEGA Alan Bean Speedmaster dates to 1969 and is linked to Alan Bean, the fourth astronaut to walk on the Moon. Another highlight is the first auction appearance of the OMEGA Speedmaster Chrono Chime.
Other notable pieces include:
1. OMEGA 2915-3 with a tropical dial
2. 18-karat gold Ulysse Nardin Woven Bracelet Watch by Gay Frères
3. HYT Moon Runner Red Magma
Why Collectors Are Watching
Curated online auctions are expanding access to rare watches. Factors such as historical significance, limited production, distinctive materials, and independent craftsmanship can shape collector interest.
The mix of established Swiss brands and independent makers highlights the broad range of modern horology. Vintage collectors often focus on provenance and production history, while contemporary buyers may look for unusual complications and distinctive designs.
Online bidding also allows collectors to explore specialized timepieces without attending a traditional auction. Detailed lot information can help buyers assess a watch’s design, rarity, history, and technical features.
“Keeping Measure: Watches & Timepieces” brings these different areas of horology together, pairing historic models with contemporary creations and offering a varied look at collectible watchmaking.